Sophie's Sweets

I was just having a blast with this project, experimenting with different tools in Adobe Illustrator. Because I couldn't find the right font, I started swishing the brush tool and ended up with an "S" that I modify to look like the icing of a cupcake. There's absolutely nothing wrong with a brand identity that looks sweeter than the sweetest sweets.

Disclaimer:
Designer refuses to be held responsible on the event of cavities (and any orthodontic procedures needed to fix said cavities) upon the sight of this logo.

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