Green Giant

The concept of this campaign is convinience. Having a wholesome and healthy meal without battling in the kitchen or having to go out every night. The appropriate concept, knowing our target would be big city dweller, who just doesn't have the time to peel their own potatoes or chop their own onions. Me and my partners chose to reach the target audience through two channels : magazine print ads, and billboard (OOH).

Art Director:
Magdalena Kacicka
Aishe Perovic
Intan Saimona

Copy Writer:
Intan Saimona

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