Toys R Us

Let's face it, as we grow up, we tend to care less for toys than when we were kids. And just be honest, we used to care A LOT for our toys when we were kids. This campaign was built off of the fact that children take toys more seriously than we think. We want to promote Toys R Us as the place where we care about toys just as much as these children do through 3 channels: print, TV, and point of sale. So don't worry parents, if you ever get stuck having to choose between rollerskates and rollerblade, you know where to go.

Art Director:
Gunther Koo

Copy Writer:
Intan Saimona

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