This campaign was made to position Heinz as the international brand of ketchup, the condiment that goes with foods from around the world. We know to natives, it may be unusual to eat some of these foods with ketchup. That's the reason why my partners and I think it would be good for the brand to use this concept to widen the use of their product. We created this campaign to run nationally and also internationally.
P.S. Each and every food featured have gone through a rigorous taste test conducted by yours truly.