eMusic

Emusic is an online music store with a subscription system. My partner and I considers iTunes as our biggest competition. Therefore, we try to position eMusic as an online music company with collections that range from new songs to vintage songs. The objective of this campaign is to increase sales and recruit potential users, including older generations (40-55 years old) who wouldn't generally go to the internet to shop for music. We use three channels to reach our audience: Direct Mail and an Outdoor Event for potential clients, and e-newsletter for the users eMusic already have on their database.

Art Director:
Gunther Koo
Intan Saimona

Copy Writer:
Intan Saimona

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